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No designated product shall be marketed
or sold in Pakistan unless its label is in accordance with the provisions of this Ordinance; |
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Any person who produces or distributes information and education materials on infant and young children shall submit the opiesto the National Infant Feeding
Board for its approval; |
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Health workers shall encourage and
support breastfeeding. They shall be expected to know the provisions of the Ordinance. Health Workers shall not
accept or give samples of designated products to any person; and |
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Violation of the provisions of the
Ordinance shall be punishable. |
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With regard to the National Infant Feeding Board: |
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The Ordinance prescribes no minimum or maximum limit to the number of members |
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Section 3(5) of the Ordinance requires that a term for holding the office be specified for the members of the Infant Feeding Board. |
Of significant concern, however, is that the composition of the National Infant Feeding Board includes a representative of the baby food industry. To accommodate industry representation on the Board, a clause prohibiting any member having “interest or concern in the baby food industry” was deleted. This opened the door not only to the baby food industry representative, but also other members with industry bias. This can make it difficult, even impossible, for the Board to operate in the best interests of the babies and young children, especially when it comes to receiving reports of violations and recommending investigation, which are two of its responsibilities under the law.
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Recommendations for the protection of breastfeeding include: |
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Effective enforcement of the Protection of Breastfeeding and Young Child Nutrition Ordinance 2002 at a pace more rapid than its ten-year drafting process; |
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Formation of the National Infant Feeding Board envisioned under the Ordinance; |
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Preparation and notification of the Rules under the Ordinance; |
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Consistent pressure on companies to comply with the law and on the Government to take action against violators; |
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Promotion of not only the benefits of breastfeeding, but also the hazards of bottle feeding and the marketing tactics used by the baby food industry; |
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Important communication messages include:insufficient milk is a myth”, exclusive breastfeeding, complementary feeding with appropriate foods from six months, extended duration of breastfeeding, working mothers can also breastfeed; |
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Communication strategies including traditional channels, local languages, greater use of radio and TV, continued use of print media and printed materials; and |
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Adequate, legally protected maternity leave for all women; and breastfeeding support for mothers returning to work. |
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Links |
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www.unicef.org/china |
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The Protection of Breastfeeding and Young Child Nutrition Ordinance 2002 |
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Local and International Organizations Working on Breastfeeding Protection
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The Network for Consumer Protection |
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Pakistan Paediatric Association |
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International Baby Food Action Network |
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Baby Milk Action |
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International Code Documentation Center |
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Breastfeeding Protection Network of India |
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Geneva Infant Feeding Association
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World Alliance for Breastfeeding Action |
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International Standards and Agreements Concerning Breastfeeding Protection |
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International Code of Marketing of Breastmilk Substitutes and related World Health Assembly Resolutions |
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Revision of Essential Requirements of Infant Formulae and Follow-on Formulae (adopted by the European Commission on 4 April 2003) |
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Outcome of discussions: |
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Codex Alimentarius |
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Framework for Priority Action: infant and young child feeding advice to countries that cover the special circumstances associated with HIV/AIDS. Could also be viewed as UN agency advice on how to go to scale with programs to prevent postnatal HIV transmission (i.e., transmission through breastfeeding). |
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